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Government backs ‘1 Million Minutes’ campaign to support lonely older people this Christmas

Author: Educare Staffing | Posted: 30th November 2016 | Category: General News, New Services, Uncategorized

The PM Theresa May has backed Good Morning Britain’s ‘1 Million Minutes’ campaign, asking people to pledge just 30 minutes of their time to help a lonely older person this Christmas.

Launched with Age UK, The Silver Line and Royal Voluntary Service, the campaign aims to combat elderly loneliness which currently affects over one million older people in England.

The campaign will run throughout December and offers a wide range of pledging opportunities, from befriending someone on the phone to helping out at local lunch clubs and events.

Speaking to Good Morning Britain, Prime Minister Theresa May, said:

“I think we haven’t realised over the years what impact loneliness can have on people. So many people are visiting family and friends, and with old people at Christmas, it’s easy to forget those who otherwise would be on their own.

“I really hope that the campaign Good Morning Britain is running is going to be really successful and your viewers are going to sign up and pledge just that 30 minutes of time to help somebody else to give them that bit of companionship that might make all the difference to them.”

To launch the campaign Good Morning Britain presenters Kate Garraway, Susanna Reid and Piers Morgan were aged by 40 years to get an understanding of how it feels to be older.

Susanna Reid said:

“To think that there are around a million older people who are going to feel lonely and alone in December is upsetting and I really hope lots of people support our 1 Million Minutes campaign and make a difference to someone’s life this Christmas.”

While the nation starts preparing for the festive season, buying presents and inviting family over, many older people are dreading Christmas, with 11 per cent admitting they feel more lonely on Christmas day than any other day.

According to the Royal Voluntary Service, almost 280,000 older people will spend Christmas Day alone this year, and for many, it is a reminder of happier times and loved ones lost.

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Educare Staffing