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All you need to know about the ‘Stay Well This Winter’ campaign

Author: Leanna Aitken | Posted: 9th November 2016 | Category: General News


Public Health England (PHE) and NHS England have begun an awareness campaign to help keep vulnerable people feeling well over winter.

The Stay Well This Winter campaign is aimed at helping to encourage the people most at risk of a preventable hospital admission, to take preventative actions that will help them to stay well during winter. This campaign includes getting advice from a pharmacist at the first sign of illness. getting a flu vaccination and keeping homes warm.

The campaign is led by the Health and Social Care Board (HSCB) and the Public Health Agency (PHA) and will run from October 2016 to the end of March 2017 across a range of channels, including television, outdoor advertising, social media and websites.

Research has clearly shown that those aged 75 and over, and those with conditions such as dementia, heart disease, or lung problems most at risk, with an estimated 36,000 excess winter-related deaths in this age group.

Key advice is given in regards to common winter illnesses and the wide range of services available to help people make the best choices for their healthcare needs.

Medical director for acute care at NHS England, Professor Keith Willett said: “It is vital that the most vulnerable people take preventative steps to keep healthy and stay well. We have a high number of A&E attendances over this time that is due to issues that could have been avoided had people sought advice at the first sign of illness.”

The advice issued by the Stay Well This Winter campaign includes:

• Seek advice from a pharmacist in the early stages of a cough or cold

• Set household thermostats to no lower than 18 degrees centigrade

• Stay active;

• Consume hot meals and drinks to keep energy levels up

• Wrap up warm

• Check on friends and neighbours who may be vulnerable

“This campaign is about encouraging people to take better care of themselves, planning ahead so they are prepared to face the winter in better health while ensuring that our health service remains focused on delivering care where it is most needed.” – Said Dr. Carolyn Harper, director of public health at the PHA.

“It will support older and vulnerable people to stay well, and when they need care, assist them, their families and carers to make informed decisions on the best services to use. I am hopeful that it will also help reduce hospital admissions and ease pressures on finite services.”

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